Social Media

Mae Beerman’s social media marketing experience.

Social Media


 

It always starts with a strategy. 

After defining the firm’s purpose, audience, and voice, the strategy outlines a content plan per platform.

Consistent, quality, and relevant content leads to follower and engagement growth.

 

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  • more professional voice
  • muted color palette that allows project photography to shine
  • diversity of featured studios and practices
  • copy that speaks to the firm's culture, projects, and designers
 
 
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  • cheerful, fun-loving, inclusive voice
  • bright color palette, favoring Girl Scout Green
  • diversity of featured Girl Scouts
  • copy that speaks to Girl Scouts, caretakers, volunteers, donors, and cookie lovers
 
 
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